Gebe Luxe
ANS PERFORMANCE
Empowering ANS Performance to Unleash their Direct-to-Consumer Potential: A Digital Transition Journey
50%+
Growth YoY for four years consecutively
32%
Decrease in Customer Acquisition Costs (CAC)
21%
Increase in Customer Lifetime Value (LTV)
THE CHALLENGE
In 2012, ANS Performance carved its niche in the Health & Fitness supplement industry with a singular vision: to craft superior performance supplements.
With a strong global presence in brick-and-mortar retail, the brand thrived, yet a digital void persisted. The absence of a cohesive eCommerce and Direct-to-Consumer (DTC) strategy, coupled with limited digital marketing efforts, left a revenue channel untapped and the brand’s digital footprints faint.
The competitive and dynamic landscape of online sales beckoned, and ANS Performance sought to expand its horizon and unlock the potential of the DTC realm. 1 At Bat Media was enlisted to bridge this digital divide.
THE SOLUTION
1 At Bat Media, leveraging its expertise in digital marketing, devised a multi-pronged strategy to bridge this digital divide. The tailored approach encompassed Paid Media, Email Marketing, Influencer Marketing, and Web Development on Shopify.
Key highlights of the engagement include:
- Paid Media (Social and Search): Catalyzing revenue growth and establishing a solid foundation for digital recognition.
- Email Marketing: Bolstering customer retention and Lifetime Value (LTV), ensuring more profitability per customer.
- Influencer Marketing: Amplifying brand advocacy and awareness.
- Web Development (Shopify): Streamlining online sales channels for an enriched customer experience.
Collaborations with technology partners like Meta, Google, Klaviyo, TikTok, and Shopify played a crucial role in the seamless and effective execution of the digital strategy.
THE OUTCOME
The results were both quantifiable and qualitatively enriching, evidenced by remarkable metrics:
- YoY Revenue Growth: 50%+ for four consecutive years
- Decrease in Customer Acquisition Cost (CAC): 32%
- Increase in Lifetime Value (LTV): 21%
- Brand Affiliates Joined: 4000+
Moreover, the ‘Halo Effect’ reflected in higher sales across retail partner stores & Amazon, improved brand recognition in Canada and the US, and better SKU awareness.
The sustained partnership, now nearing its fifth anniversary, stands as a testimony to the success and satisfaction derived from this collaboration.
Our eCommerce sales have grown significantly during our tenure working with 1 At Bat Media…They are constantly at the cutting edge of what’s trending in terms of advertising efforts, algorithms and most importantly ROI!”
– Nick Rupcich, Owner & Vice President, ANS Performance
Lessons & Future Endeavors:
The engagement with ANS Performance underscores the revenue boon awaiting retail-centric brands willing to embrace a well-strategized DTC eCommerce strategy. It also accentuates the benefits of an omni-channel approach in digital marketing.
As the fruitful alliance with ANS Performance nears its fifth anniversary, the roadmap is laden with opportunities for further growth and brand elevation.
Conclusion:
The journey of ANS Performance with 1 At Bat Media elucidates the transformative power of a meticulously crafted digital strategy in transcending traditional retail boundaries. It stands as a testament to 1 At Bat Media’s prowess in orchestrating a symphony of growth, recognition, and satisfaction, demonstrating a narrative of problem, solution, and triumph.
RESULTS
50%
Growth YoY for four years consecutively
32%
Decrease in Customer Acquisition Costs (CAC)
21%
Increase in Customer Lifetime Value (LTV)
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Nooee Pet
Health & Fitness
50%+
Growth in eCommerce Revenue YoY
32%
Increase in Average Order Value(AOV)
21%
New Email Subscribers Added
ANS Performance
Health & Fitness
50%+
Increase in Conversions
32%
Increase in Average Order Value(AOV)
21%
Decrease in Customer Acquisition
ANS Performance
Health & Fitness
50%+
Increase in YoY Revenue
32%
Increase in Average Order Value(AOV)
21%
Increase in Conversion Rate
Gebe Luxe
Building a Premium Digital Experience for a Luxury Outdoor Furniture Brand
95%+
Increase in High-Value Project Inquiries
2.2x
Growth in Online Product Enquiries
70%
Improvement in Website Conversion Rate
THE CHALLENGE
Gebe Luxe, a luxury outdoor furniture brand specializing in high-end architectural outdoor living solutions, sought to strengthen its digital presence to attract premium residential and commercial clients. While the brand offered exceptional craftsmanship and luxury product designs, its existing website lacked the visual sophistication, performance optimization, and conversion-focused structure required to match its premium positioning.
The primary challenges included:
- Limited high-value client inquiries through the website
- Website design not reflecting the brand’s luxury positioning
- Low search visibility for luxury outdoor furniture keywords
- Inefficient product showcase and inquiry process
THE SOLUTION
DeepRank implemented a premium-focused digital transformation strategy designed to align the online experience with the brand’s luxury market positioning while improving lead generation performance.
- Luxury-Focused Website Redesign:
Developed a visually refined, high-end website layout showcasing product collections through immersive imagery and premium design aesthetics. - SEO & Search Visibility Optimization:Optimized product and category pages for high-intent luxury outdoor furniture search queries to increase qualified organic traffic.
- Conversion Optimization:Designed streamlined inquiry forms, product showcase pages, and consultation request funnels to improve lead conversions.
- Performance Optimization:Enhanced website loading speed, mobile responsiveness, and navigation flow to improve engagement and browsing experience.
THE OUTCOME
The strategic digital enhancements delivered measurable improvements in visibility, engagement, and premium client acquisition:
- 95% increase in high-value project inquiries
- 2.2× growth in online consultation requests
- 70% improvement in website conversion rate
- Significant increase in engagement across luxury product showcase pages
“DeepRank helped us elevate our digital presence to reflect the premium quality of our brand while significantly increasing qualified customer inquiries.”
– Gebe Luxe Team
Lessons & Future Endeavors:
This engagement demonstrated the importance of aligning website experience, performance optimization, and luxury branding to attract high-value customers. With an optimized digital platform now in place, Gebe Luxe is positioned to scale its premium product reach and expand into new regional luxury markets.
Conclusion:
Through a strategic combination of luxury-focused website design, SEO optimization, and conversion-driven development, DeepRank transformed Gebe Luxe’s website into a high-performing digital showroom capable of consistently generating premium project inquiries and supporting long-term brand growth.
RESULTS
95%
Increase in High-Value Inquiries
2.2x
Growth in Consultation Requests
70%
Improvement in Conversion Rate
Discover Other Case Studies
Nooee Pet
Health & Fitness
50%+
Growth in eCommerce Revenue YoY
32%
Increase in Average Order Value(AOV)
21%
New Email Subscribers Added
ANS Performance
Health & Fitness
50%+
Growth in eCommerce Revenue YoY
32%
Increase in Average Order Value(AOV)
21%
New Email Subscribers Added
ANS Performance
Health & Fitness
50%+
Growth in eCommerce Revenue YoY
32%
Increase in Average Order Value(AOV)
21%
New Email Subscribers Added
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© 2025 Deep Rank
© 2025 Deep Rank
© 2025 Deep Rank