Lumani Systems
Lumani Systems
Designing a Digital Showroom for a Premium Architectural Brand
2.1x
Increase in Architect & Developer Consultations
68%
Growth in Premium Project Discussions
47%
Increase in Time Spent on Product Showcase Pages
THE CHALLENGE
Lumani Systems operates in the high-end architectural segment, delivering custom-engineered fenestration solutions for luxury homes and landmark commercial developments. However, the brand’s earlier website functioned primarily as a static catalog rather than a digital experience capable of showcasing design precision, engineering depth, and premium craftsmanship.
Architects and developers visiting the site were not fully engaging with product collections, and the lack of structured consultation pathways limited the conversion of serious project inquiries.
Key challenges included:
- Absence of a premium digital product showcase experience
- Limited engagement from architects and design consultants
- No structured consultation journey for high-value projects
- Brand positioning not fully reflecting luxury market standards
THE SOLUTION
DeepRank approached the engagement by transforming the website into a digital architectural showroom designed specifically for high-value project discovery.
- Immersive Product Experience:Developed high-impact visual product galleries, project inspiration layouts, and architectural collection displays to highlight engineering precision and luxury aesthetics.
- Architect-Centric Navigation Structure:Created navigation pathways designed for architects, consultants, and developers, enabling faster product discovery and specification exploration.
- Consultation-Driven Inquiry Funnels:Designed structured consultation request systems encouraging architects and project developers to initiate project discussions directly through the website.
- Brand Positioning Enhancement:Refined website typography, layout spacing, and visual presentation to align the digital presence with luxury architectural branding standards.
THE OUTCOME
The transformation resulted in significant improvements in brand perception, engagement, and premium project lead generation:
- 105% increase in high-value architectural project inquiries
- 58% growth in product brochure downloads
- 72% improvement in visitor-to-inquiry conversion rate.
- Stronger engagement from architects, consultants, and developers exploring product solutions
“The new website now feels like a true extension of our design philosophy — refined, premium, and built for serious project conversations.”
– Lumani Systems Team
Lessons & Future Growth Opportunities
The engagement with ANS Performance underscores the revenue boon awaiting retail-centric brands willing to embrace a well-strategized DTC eCommerce strategy. It also accentuates the benefits of an omni-channel approach in digital marketing.
As the fruitful alliance with ANS Performance nears its fifth anniversary, the roadmap is laden with opportunities for further growth and brand elevation.
Conclusion:
By transforming Lumani Systems’ website into an immersive architectural product experience and consultation-driven digital showroom, DeepRank helped the brand strengthen its luxury positioning while creating a consistent channel for high-value architectural project opportunities.
RESULTS
2.1x
Growth in Architect Consultations
68%
Increase in Premium Project Discussions
47%
Higher Product Page Engagement
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Growth in eCommerce Revenue YoY
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Increase in Average Order Value(AOV)
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New Email Subscribers Added
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© 2025 Deep Rank
© 2025 Deep Rank
© 2025 Deep Rank